TKO has made another big move.
TKO Group Holdings announced on Thursday, January 4, that it has combined WWE and UFC’s global partnerships teams to create a sports marketing “powerhouse.”
Thursday’s press release noted their goals are to “offer marketers significantly expanded inventory, vastly increased brand visibility, extensive international reach, and unique integration opportunities across UFC and WWE premier content.”
As a result, Grant Norris-Jones has been promoted to Executive Vice President and Head of Global Partnerships for TKO, while Lou Koskovolis has been named as TKO’s Executive Vice President of Global Partnerships.
TKO now has operations teams in New York, Las Vegas, Stamford, Conn., London, Sao Paulo, Sydney, Shanghai, and Toronto.
TKO President: There Are Opportunities To Cut Back On WWE Live Events
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